Partnerships

Genuine Resource considers collaborations that fit its interest in reuse, household materials and considered care, with clear labels so readers can recognise partner material.

Suitable collaborations

We consider relevant partner features, clearly identified resource pages, and paid placements for organisations or projects whose work relates to the publication's subject. A placement should offer readers a clear reason to follow up and should not depend on unsupported environmental or performance claims.

How placements are labelled

Paid or partner content is labelled where it appears. Editorial coverage remains separate, and a partnership does not promise a particular editorial conclusion or inclusion in an article.

Starting a conversation

Use the Contact page and choose the partnership option. Describe the proposed format, its subject and any commercial relationship. Genuine Resource may decline ideas that do not fit its scope or cannot be presented transparently.